Marketing – an art and
skill
Definition – an introduction of a product to the customer in
an artistic conversation making the product’s quality and its use beneficial to
the consumer is called marketing.
Marketing is a wide word in expert’s view seeing the maximum populated area for the sales and its expansion producing consumer’s needs and requirements.
Marketing is the tactic to introduce and make the products reach to the
consumers. It lets information of a company’s product to reach in consumer’s
knowledge. Consumers become aware of the products according to their need and
necessity. Product’s quality and prices are also introduced in marketing which
let consumers understand their needful products to accomplish their requirement and desires. The world of production
business depends on the right method of marketing. Although, skills required
for a good marketing are as following:
Civilized communication
Cool mind
Hold on power
Tolerance
Positive energy
Positive thinking
Confidence
Professional outlook
All these qualities nurture true success may be after a hard
long workout but it is a sure point to declare that success is sure. A
marketing person needs a temperament having a fire to succeed in the field of
marketing. He must have big desires and dreams which can fulfill the targets of
sales and let accomplish life dreams.
There are various modes of marketing commonly known as
television, cinema, newspapers, door to door, pamphlets, posters, banners. All
these modes are very important to introduce any new product to consumers.
Consumers basically prefer those products which are seen by them in some
advertisements. Because it is said that it is sold what is seen. Advertisements
make a product a brand in view of the consumers. Marketing executives have to
bother less and have no need to work hard as for already popular product. A new
product to launch and market is a tough peripheral. It is always a tough task
to spread a new product in people’s hands. Marketing is a base of spreading and
sparkling any product and second is product’s quality. Marketing department
leads to company’s success and growth. The high confidence of sales team
ensures sure completion of targeted goals of the company. Company plays fully
on its sales team and benefits them with high incentives which inspire the team
to earn and achieve high targeted goals in the prescribed tenure. Marketing is
the backbone of any manufacturing industry. Strong marketing delivers desired successful results enhancing growth of company and employees.
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